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BIG DOLLARS! HOW TO GET THEM FROM YOUR MAIL ORDER AD SHEETSSimple, easy, with an unlimited income potential! You can set this program up from your kitchen table, and easily parlay it into $100,000 per year! You've no doubt heard of the millions of dollars "raked in" by advertising agencies each year - that's what this business is all about. In fact, advertising is the name of the game! Here's how to begin: Call up the owner, general manager, or advertising director of your local "nickel ads" or shoppers' newspaper. Tell him you're a mail order advertising agency with clients across the country. Explain to him that you'd like to have a regular space - 2 columns wide by 6 inches deep - in every edition of his paper for at least the next 12-months. Also, relate that you'd like a headline on this space reading, Mail Order Money-Making Opportunities. You will submit to him on each of his advertising closing dates, a number of mail order ads. You want him to set each ad within this space, just as if he were running 2-columns of want ads. Then, at the bottom of this space, ask to have set in slightly larger type the name and address of your advertising agency. In italics below your address include your slogan, such as: "A Full Service Advertising Agency for Mail Order Dealers Nationwide." By setting up a contract for a specific amount of space in each edition of the paper for at least 12 months, you'll save at least 30% over the regular day-to-day and/or monthly rate charges. By talking with the managing editor, you'll be able to avoid a lot of hassle and negotiate the best possible deal. This is the first step in your plan for success. Explain exactly what you want and assure the editor that you're going to be a long-term, regular customer. Then negotiate for the best, bottom-line cost figure. Figuring that each ad you run in this space will require one inch, you'll have room for 10 ads, plus your headline, nameplate, and slogan. Your cost will probably run between $100 and $150 per week on an "every edition" annual contract. Thus, simply set a price to charge your advertisers in accordance with the total circulation of the publication. For example: Charging $20 per ad - times 10 equals $200 - minus $100 costs - leaves you with a profit of $100 per week. $25 per ad - times 10 equals $250 - minus $100 costs - leaves you with a profit of $150 per week. And so on. You may even want to start off with a larger space, say 3-columns wide by 6-inches deep, for even faster profits. The important thing is to set the first one up, and then duplicate or multiply your efforts. As soon as you've got your program set up with one shoppers' newspaper, do the same with another one. If there aren't too many in your town, take a trip to a larger city nearby and get set up there. If there are no shoppers' papers in your area, check with your local newspaper. Once you've established this program in the shoppers' papers, start making the rounds and setting it up with your area suburban newspapers. Remember, the more you duplicate the "set-up" of this program, the more profits you'll make. Now, you're ready to go after the advertisers. If you do not have access to a computer and a laser printer that will typeset your ad layout in letter quality, visit your local stationery store. Pick up a pad of "fade-out" graph paper and a roll of black or red border tape about a sixteenth of an inch wide. Take these materials home, and on a sheet of graph paper measure 3/4 inch from the top. On this line from left to right, make a line with your border tape. Do the same thing at the bottom of the page. Now, measure in 1/2 inch from both of the sides. Also, place a 1/2 inch margin along the sides of the top and bottom of the page. Next, take a sharp razor blade and square off the corners. You should now have a perfect rectangle as framed by your border tape. Measure down from the top of your frame a half inch, and run a strip of border tape on this line from left to right. This will be for your "masthead." Now measure to divide your frame into three equally wide columns and run a strip of border tape as column dividers from top to bottom. What you're coming up with is known as an "ad sheet" in the mail order business, and it's looking beautiful! Select a name, such as The Trailblazer or Ron's Mail Order Opportunities. Make another visit to your stationery store and pick up some 18 or 24 point "Transfer Letters" in the style you want for your ad sheet title. Also pick up what is known as a "Glue Stick." This is a tool you'll be using from now on, and if you'll go with this for all your paste-up endeavors you'll come out with a much neater and easier job. I don't recommend rubber cement, and most assuredly don't use a household glue for your paste-up jobs. Take the transfer letters home, and on another sheet of graph paper copy off the letters for your title using the transfer letters. Take a ruler and razor blade, and cut your title into one strip that will fit into that half inch space at the top of your ad sheet - the space we talked about as being for your masthead. Simply paste the strip of paper with your ad sheet title into this space and you're ready to start pasting in ads from your advertisers. Bear in mind that this same work may be accomplished easier and possibly cheaper by a local typesetter. Once you've got your ad sheet laid out, take it to a near-by quick-print shop and have them make at least 100 printed copies. You'll want it printed on both sides, with your masthead omitted and your columns running all the way to the top of your frame on the back side. Then take your pasted-up ad sheet original home and file it as your "master." You'll be using one of your printed copies each time you "paste-up" an ad sheet for printing and/or publication. All of this is a part of setting yourself up and getting organized for the business you're about to start. The purpose of your ad sheet is strictly to afford you FREE advertising for your
primary project. So, make up an ad such as: SAVE ON ADVERTISING! Run our ad in your publication - We'll run yours in ours! Checking
copies each issue. Send sample of your ad sheet and the ad you want to run. We can begin
next week, but hurry - space is limited. Mega-Mail, Any Town, USA. Either type this ad out or have it typeset as a one column, one inch ad and place it in the top left hand column on the front of your ad sheet, and at the bottom of the right hand column on the back of your ad sheet. Now, make up an ad for your primary business, such as: 200,000 Circulation! Only $20 to have your 35-word ad included one time! Save big with
5-time insertion! Only $70! Mega-Mail, Any Town, USA. Type this ad out, or have it typeset into an eye catching one column by one inch ad. Place one of these ads at the bottom of the right hand column on the front of your ad sheet, and another at the top of the left hand column on the back of your ad sheet. These ads - one about exchanging ads, and the other about your shopping paper advertising program - should be run in each edition of the ad sheet you publish. In other words, they should be permanent fixtures in your ad sheet. Actually, they're the primary reason for your getting involved in ad sheet publishing - free advertising and exposure for your services. Fill out the space in your first ad sheet with ads for other things you can offer, or clip better ads from the ad sheets you receive in the mail and use those. Once you've got the space on both sides of your ad sheet filled, take this "paste-up" to your local print shop and have 200 to 500 printed. Meanwhile, you begin making a computer database file or a 3 x 5 card file of the publishers' addresses of the different ad sheets you receive in the mail each day. Each file card should show the name of the ad sheet, the name and address of the publisher, and the date you first received a copy of their ad sheet. File these cards in zip code sequence. (Report #3709 can give you a jump on this task, listing over 150 advertisers). Next, either from your computer file or your card file, have your list of mail order publications typed out onto mailing labels. If you have to do it manually, place your mailing labels on a sheet format that will serve as a Master Record of Publishers. Mark each sheet with a number, noting the Master Sheet number on each card that matches the entries on the Master Record Sheet. The file card for Ace Ad Sheet might show an M-1, meaning that they are listed on page one of your master for mailing labels. Miller's Advertiser might show an M-6 for sheet number 6, while Timely Tips might show an M-12 for sheet 12 of your master list. The purpose of the master list is to save time and further work when you mail out your ad sheet. Simply take your master copies to your nearest quick print shop and copy your masters onto sheets of labels. As for the coding of positions on the master list, this is also to save you time. When you receive a latter marked "Returned to Sender" by the Post Office because the publisher has either gone out of business or moved, you look it up by zip code in your card file, mark that card accordingly, note the master sheet code, and turn right to that page without having to scan through each of your master sheets to find that particular listing. These two procedures will be especially important as you add new listings to your master sheet without having to re-do the whole list. If you maintain your list by computer, there will be no need to maintain a Master Record Sheet other than preserving an occasional hard copy for your files. An extra benefit of your Master Listing will be your ability to advertise and sell your
Master Listing of mail order publications at the start of each new year. You could also
advertise and sell duplicate copies of your Master Record Sheet mailing list as active
mail order advertisers. Still another idea might be to collect copies of each mail order
publication and offer a collection of sample copies: MAIL ORDER PUBLICATION EXTRAVAGANZA!! Find out what the Big Boys are up to - What's Hot - What's Not! Sample copies of 30
different mail order publications, just $10. Send name and address to: Mega-Mail Blowout,
Box 10000, Any Town, USA You're almost ready to begin! The best way to start is to include one two-sided
circular and your ad sheet in an envelope, stick one of your mailing labels on it, and
send them out First Class. if you've got another "special program," you might
include a circular for that, but don't put more than three circulars in each of your
out-going mailing pieces. Too many things to choose from will confuse the recipient and
result in decreased response. Your ad sheet's purpose is getting free advertising for your primary program - the space you have available for mail order advertisers in your area shoppers' papers. And, the extra circulars that you insert should be fast selling "door-openers" that will bring back hard cash from these other mail order publishers who'll be running your shoppers' paper advertising. Generally speaking, very few of the ad sheet publishers will buy shopping paper space from you. They are almost all too caught up in their own ad sheets and advertising programs to see or understand the real advantages of super-circulation paid advertising for a product. They will, however, almost always buy the low-cost mail order success reports, and this is how you get money from them (in addition to your free advertising). Now you're in business! Hundreds, even thousands of sharp mail order entrepreneurs will see your shopping paper ads in all of the ad sheets with which you're exchanging ads; and they're the ones - those selling books and products - who will take advantage of your offer. In exchange for the advertising exposure these ad sheet publishers give you, your only obligation is to paste the ad they submit as their exchange ad onto your ad sheet, print the required number of copies, and send them out to all your exchange advertisers. As your advertisers ads are published in each of the shopper papers, you fold one up and send it to each of your advertisers as a checking copy via third class mail. The shopper should provide you with a certain number of free copies based upon your advertising commitment. What could be easier or more beneficial to your personal bank account? However, their effort in your behalf will quickly result in hundreds of cash orders for your shopper paper space. The profit potential should quickly satisfy your wildest dreams with only a minimum amount of work and organization on your part. it may take six weeks to a couple of months to get everything organized and the orders coming in, but once they start, it'll be like a never-ending river of money for you. Remember: set one shoppers' paper program up first, get it filled up with paid advertising and running smoothly, and then multiply your income possibilities by duplicating the same program with as many other of your local area publications as possible. When you go in to talk to these people about the program you have in mind, remember that they are in the business of making money, and your plan is just another way for them to do so. They want your business. Sell them on yourself and your business plan. So, that's it. . . the plan you can use to become rich. The rest is up to you. I assure
you it's easy to put into action, and it works. How soon you get it started, and how much
money you make with it, is entirely up to you. Get with it now, and start enjoying all the
things you've always wanted!!! |
