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BIG MAILS: AN EASY START TO MAIL ORDERThere are a number of mail order operators pulling in an extra thousand dollars a month by what you'd hardly call work; doing nothing more than receiving money for advertising a list of people's names interested in receiving Big Mails and sending out envelopes stuffed to overflowing with Big Mail materials. Regardless of where you live, your age, gender, or educational background, there's no reason you can't do the same - pull in an extra thousand dollars a month, using the same idea. Listing the names of Big Mail requesters and sending out packages of Big Mail materials is an easy way to get your start in the business of selling by mail. Getting started is not as easy as turning on a water tap, but your initial investment will amount to practically nothing. The requirements upon your time shouldn't amount to more than a few hours a week. First, let's define the market. Who wants Big Mails and why do they want them? Big mails are desired or should be desired by just about every person in business, especially those involved in selling a product via mail order, to keep oneself abreast of who's doing what, how they're doing it, the new offers being made by newcomers to the business. People like to receive Big Mails because of the time and postage saved by automatically receiving all of this information in a single mailing, as opposed to writing and mailing individual letters to each offer that arouses interest. There is also the time saved in searching through all the different publications to discover these offers. Some people - the dreamers and the lonely - like to receive Big Mails simply for the sake of having mail delivered to them every day. There's no sure way of determining which of your Big Mail Requesters these people are. So forget it. Send your Big Mails to everybody on your list. Besides, the actual number of people in this category are fewer than you might suspect. What's included inside a Big Mail Package you or your buyers (the Big Mail Requesters) will be receiving? Generally, you'll find at least one, but usually several publications such as ad sheets, tabloid mail order newspapers, and an occasional newsletter. The rest is almost always a collection of various product advertising circulars. At least two of these circulars will be from the person sending the package to you in the first place. Many, if not most of the beginners in this business, first get their name listed as a Big Mail Requester on as many Big Mails Wanted lists as possible. They then save the mail they receive and once a week, every other week or so, they stuff their accumulated Big Mail into individual envelopes and send it to the names on their list of people who've paid to be listed as Big Mail Requesters. Don't forget -- All Big Mail suppliers always include at least a couple of two-sided circulars of their own. These are usually Commission Circulars advertising various products, sometimes provided by a prime source or distributor with a blank space on the reply coupon for the dealer doing the mailing to rubber stamp his business name and address. More often than not, the distributor furnishes the dealer with camera ready copies of circulars to use. The dealer takes these copies to a quick print shop and has several thousand copies made up with his business name and address imprinted on each circular. Every time you send out a package of Big Mail include two advertising circulars of your own. These circulars may interest the recipient and cause him or her to send to you for the product or service offered. These can be commission dropship products, or products that you have devised and produced for sale yourself. The best way to go with commission circulars is to ask for or get a camera-ready copy of the original, and have a large quantity of them printed locally with your name in place of the supplier. This will save you hours of very boring work rubber-stamping your name on several thousand circulars. If for whatever reason it's too expensive to get your circulars printed locally, then check around for a printer who does business by mail and will make your circulars for you with your name and address on the ordering coupon. Also, it will almost always pay for you to have the printer fold your circulars before he ships them to you. He can do it all in about an hour, while it could take you a couple of days to a week to fold 5,000 circulars yourself. You can include as many product circulars in your package of Big Mail as you think profitable. However, it's been proven time and time again that three outstanding circulars, all related to the same idea, bring back more responses than an envelope overflowing with a smorgasbord of offers. A circular inviting the recipient to send for Book #317, How to Make Money Writing & Selling Simple Information, plus a circular on Book #365, $50,000 a Year from Mail Order Ads, will pull far more inquiries than 10 or 12 different circulars inviting the recipient to send for a mixture of related items. The reason is quite simple. After about 3 circulars you begin to overwhelm the recipient with opportunities. In reality, he'd like all of the books you're offering, but he only wants to spend so much and therefore he's faced with a decision of which ones to send for, and if overwhelmed with choices he ends up not sending for any of them. Including a mini-catalog listing of your offerings is quite different and generally acceptable to most people receiving big mail packages or product advertising in the mail. This type of advertising is not regarded as loose paper and will generally be kept for awhile and maybe ordered from, much the same as they order from a Sears catalog. When you've got your name included on a number of lists as a Big Mail Requester, and after you've got a steady supply of this kind of mail coming to you, start placing ads of your own in some of the larger circulation ad sheets and other mail order publications as a Big Mail Supplier. For ideas on ads to use, glance through any mail order publication and develop one you think will bring in the most replies. To expand your big mail operations into a real money-making business, first compile a list of magazines, newsletters, mail order tabloids, and ad sheets. Draft a letter to these publishers advising them that you can supply several hundred prospective subscribers each month. Explain that your prospects come from responses to national advertising that you run at no cost to the publishers. Go on to explain that your national advertising offers free trial subscriptions to the nation+ s leading money-making publications, and that you feel your list will be incomplete without their publication. Sweeten the pot further by detailing how you'll be sending the names and addresses of these fresh prospects on peel 'n' stick labels, and that those mailing lists will belong to the publication upon receipt. You charge each of these publishers $500 a year for this service, and even when you have 100 to 150 signed keep recruiting and attempting to sign more publishers. Don't ever stop soliciting publishers. Go after the biggest as well as the very smallest of them. With a number of accounts signed and paid, you can place an ad such as the following in several national publications: Money-Making Publications! Free Trial Subscriptions When the responses to your ads arrive, enter the names and addresses onto "master" sheets or put them into your computer system database as respondents to your advertising. Around the 15th of each month print out a copy of your masters onto the number of labels you need, and send them out. You bank the money from your advertising respondents. One hundred publishers time $500 each means $50,000 per year. A minimum of 200 respondents to your advertising each month means another $4,800 per year. By contracting with a reputable list broker to handle the rental of the "Hot" names you accumulate each month, you should be able to double or triple these figures. And $60,000 income your first year in the Big Mail business is nothing to "cry about" at all! You may wish to sell the original inquiry envelopes you receive to one of the many large mail order firms that purchase them in order to expand their list of prospects. These envelopes are a valuable commodity. Prices paid for original inquiry envelopes range from $30 to $100 per thousand depending on how recent the names are and other qualifying factors. Don't lose out by letting the inquiry envelopes sit and accumulate dust. Find a qualified buyer who'll pay top dollar for the names you've accumulated at no expense. Meanwhile, you've got all these new prospects to whom you can send your own sales materials. You can also expand your services and become a subscription agency, a publications distributor, or even a mail order publications Advertising Agency. You could compile, publish, and sell directories of newsletters, tabloids, and ad sheets, directories of Mail Order Associations, mailing lists of people wanting Big Mails, or mailing lists of people wanting Commission Circulars. The possibilities are endless! Your future is in your own hands. Big Mails can be a profitable way to make the break
with an unprofitable past and jump into a new world of profitable self-employment.
Visualize your own success and make the decision not to stop until you achieve it. |
