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THE SECRET OF MAKING MONEY WITH FOLIOS

One of the easiest ways of getting started with a profitable mail order business of your own is through the promotion and sale of money-making folios or reports. Generally, the beginner purchases a series of these reports complete with reproduction rights. He reproduces them in whatever quantity and as often as he likes, usually at a cost of less than 25 cents each, and sends out an advertising circular selling the reports for as much as $5 each.

Remember, you never really make any real money until you control production of the product. When you buy the reproduction rights to a set of reports, you control production. You can advertise the sale of these reports individually via national classified ads, and follow up with an advertising circular listing all of your reports. Another idea is to run your advertising circular as a full page advertisement or send it out as a part of your direct mail packages. When the orders come in, you keep all the money for yourself, reproduce the reports for pennies, and end up with a profit that's beyond the belief of people in other types of businesses. It's virtually impossible to convince most people that you can make a profit of at least 75 cents per sheet of paper, but it's being done every day of the week. This is one of the easiest ways there is of making money! Give it a try yourself, and you'll probably be flabbergasted too.
The best part of getting started with folio sales is that you'll have an opportunity to see how they're written and precisely what kind of information they contain. From this you'll gain the background needed to start writing similar folios and reports of your own. Let's say you send for a group of reports on the many ways of making money in various small businesses. Just as soon as you get them, read them over carefully. Make sure you understand the information and instructions in each report, because any one of them - even all of them - contains the advice that can aid you in your own quest for success. Jot down a few notes of pertinent information you might want to incorporate into a report of your own. This will be one that you will later write yourself.

After you have finished reading your series of reports, take them to some of the print shops in your area and ask them for a bid on printing up an inventory supply for you. When you finally settle on a shop that will print them at a cost that's agreeable to you, have a supply prepared. After they're completed, be sure to separate your originals or masters from the supply you're going to be selling. It's best to keep these master copies in a file cabinet or someplace completely removed or separate from where you store your inventory.

You're just about ready to start raking in the big money. However, you first have to get the word out that you've got these reports ready and for sale to anyone who wants to buy a copy. You must now prepare your advertising copy. This will consist of a classified advertisement and a full-page circular.

The make-up and circulation of the advertising circular is the all-important key to selling folios. When you purchase a complete set of folios with the reproduction rights, you generally receive a full-page circular that you can use for advertising. You'll probably receive a copy of the ad that first captured your own attention and prompted you to buy! If that is the case, you should by all means use the one supplied. If not, it is not a difficult task to create one yourself. If creating your own circular, group reports by the titles that really appeal to the wants and needs of your prospective customers, combining like reports in groups of ten to fifteen. Each group of reports can be listed under a common title such as "Home Business Ideas" or "Mail Order Success Reports." Also list the combined series of reports as a complete set on your advertising circular.

Next, select one of the shorter reports you feel will interest the most people and use it as a "hook" to capture the interest of prospective buyers and generate future sales. The title might be something as simple as, "How to Get Big $$ in Your Mailbox - Everyday." Have an ample supply printed up. Then prepare a simple classified ad like the one below:

FREE REPORT! "How to Get Big $$ in Your Mailbox - Everyday." Send SASE to CASH, Box 123, Anytown USA 01020.

Place this ad in as many of the national coverage mail order publications as you can afford, and then hang on for a deluge of orders. With each order, simply take a copy of the report and include it with a copy of your advertising flyer listing all your other reports and your return address, and send it back to them in the self-addressed, stamped envelope they mailed to you. In most cases, you'll find that a great number of those people who have sent for a copy of the free report will turn around and order the complete set with reproduction rights. Simple, easy, and with a profit potential of thousands of dollars because you'll find that every one of these reports will sell for years and years to come. The names you acquire will form your database for other promotional mailings and for extra income from mailing list rentals.

As mentioned earlier, you should study the reports you buy. From them you will gather information so that you can eventually write your own reports and make up your own advertising circulars. With your own series of folios you can not only set your own selling price, but can also control the number of people selling them. Writing and selling simple business success reports is how most of the large mail order companies got their start. It's the bread and butter of many mail order businesses, and is the only way to go if you're trying to make it with a minimum investment.

Dedication to the task will provide its rewards. Grasp the opportunity and make your dreams a reality. Do it today!
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Copyright 1991 by Premier Publishers, Inc, USA. All rights reserved.
No part of this publication may be reproduced by any means without the express prior and written permission of the publisher.

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