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HOW TO MAKE BIG MONEY WITH YOUR OWN NEWSPAPER CLIPPING SERVICENewspaper and magazine clipping services are a most lucrative business, growing in demand and popularity. There are thousands of people in all parts of the world who are making hundreds of dollars each week simply by reading and clipping news items in the privacy of their own homes! The press-clipping business is misunderstood by most people, thus, there are many who are very skeptical about it as a method by which ordinary people can make extra money at home. If you explain to friends or neighbors that you operate a press-clipping business, most of them will think you pore through the obituaries, funeral notices, and wedding announcements, clipping these out and sending them to the relatives of people featured in the notice. In reality, this is but a very small part of the home-based newspaper and magazine clipping service. The really successful press-clipping services have contracts with companies and organizations that want to keep current on any number of matters reported in the press. Some companies hire clipping services in order to keep track of what their competitors are doing. Other companies, businesses of all kinds, use clipping services as a means of locating sales leads and new customers. National magazines, newspapers, and radio and television talk-show producers are always in need of different or interesting material, and frequently employ home-based clipping services to provide unique, out of the ordinary, or human interest stories from which a feature article or interview can be developed. To set yourself up in this business, you need only a pair of scissors and subscriptions to as many different newspapers and magazines as you can afford. If money is short, contact a magazine distributing company and ask if you can arrange to purchase, on a monthly basis, copies of many different magazines and newspaper after the display period has expired on the newsstand. You can often get these "month old" magazines at a substantial discount. A visit to your local public library will provide you with a large list of newspapers and magazines available to subscribers. You should also visit your local wholesale paper house or make a deal with your local stationery store to buy labels at a discount price. You'll want to attach these labels to the top of each clipping you send to your clients. On the labels you'll want to type the name of the publication from which the clipping came and the date it appeared, as well as your own name and address. The next step is simply to start clipping articles that feature or mention specific companies or people. File your clippings in envelopes or boxes according to industries or types of businesses, by company name, and cross-indexed by the names of the people mentioned. Once you have ten or more clippings that talk about a particular company or person, put them in an envelope and send them to that company's owner or public relations director. You should include a short note with the clippings, explaining your service, fees, and a listing of all the publications from which you clip articles. Arrange for your clients to agree to pay you a monthly "reader's fee," for which you agree to look for anything in the newspaper about him or his company or industry. Every time you spot such an article you will clip it and send it to him. A minimum monthly reader's fee is usually about $50, but it can vary according to the number of publications you read and the number of clippings found. Generally, a clipping service that scans statewide publications will charge about $75 per client, or $150 per client for those wanting clippings from national publications. These fees, of course, are monthly, and you can easily see how you could make very good money with just 30 to 40 clients. To promote and build your business, scan your local business services directory and send out a solicitation letter to each of those listed. A couple of days after you've posted your sales letter, you should follow up with a phone call. Focus on larger companies that have a large cadre of executives, numerous competitors, or whose business frequently brings them into the spotlight. A short, to-the-point ad under the classified heading of Business Personals in your daily newspaper will also bring in new clients. And as soon as you can afford it, go with at least a small display ad in the yellow pages of your telephone directory. You should definitely contact the public relations firms, advertising agencies, and civic organizations in your area. Explain your services and ask them if they have any special clients or needs which your service can supply. You'll find many of your local political and charity groups very interested in receiving clippings about their political opponents or prospective donors. Clipping services in one form or another have been around for many years, and as the
print medium increases so does demand for a clipping service that can cover a wide
assortment of publications and provide a variety of clippings. It's definitely the kind of
business anyone who knows how to read can set up and operate with an absolute minimum
investment. You owe it to yourself to consider a clipping service as a source of extra
income. It's your decision. Make it work for you! |
